AI is transforming the business landscape, and businesses must move with it to avoid being left behind. Nowhere is that more true than for eCommerce businesses.
AI tools can help businesses make more money in numerous ways:
Improved customer experience — AI can enhance customer experiences by delivering personalized content. It does this by analyzing behavior and adapting content to make customers feel valued and inspire loyalty to a brand.
Enhanced productivity — AI can automate repetitive tasks, which frees staff up to be creative, and devote time to higher-value tasks with greater return on investment.
Better decision-making — AI can analyze vast amounts of data in real-time — far more than a human can manage — which helps businesses make decisions faster. Patterns in revenue, market trends, and business anomalies that go unnoticed by staff can be picked up by AI.
Optimized marketing — AI can optimize marketing campaigns and assess the target audience’s preferences. It can also identify high-value demographics and redirect marketing budgets where they will be most effective.
Reduced Costs — AI can reduce costs by automating traditionally low-skill and time-consuming processes, all while reducing errors and lowering labor costs.
Top 12 AI Tools for eCommerce
Now that you know how AI can benefit your business, let’s take a look at the top 12 AI-powered tools for eCommerce in 2023.
Syte takes product browsing to the next level by utilizing the power of AI to identify products based on images or natural language descriptions. Users can upload photos or provide a simple description to receive a list of recommended products. Syte even has social media-style browsing to help customers find the perfect product based on themes.
Reetail is an AI-powered eCommerce platform that can build a fully functional store in minutes. Reetail integrates seamlessly with Stripe to provide payment and order management capabilities. It makes it super-easy to get started selling online and scale your store using the built-in marketing assistance.
Vue.AI is an AI platform designed to assist fashion brands in managing their inventories and providing customers with a personalized shopping experience. Utilizing machine learning algorithms, Vue.AI can assess customer data and provide insights regarding product stocks and pricing.
Granify works by gathering around 500 data points per second about how customers are using your store. The data is compared with billions of other customer patterns to determine the likelihood of the customer making a purchase. By sending personalized messages at the right time, it can encourage sales and improve customer understanding of products.
Phrasee is one of the biggest names in AI content generation. It uses AI to boost customer experiences and coordinate messaging across multiple marketing channels. It generates content designed to convert so that your customer engagement stands out from the crowd and your sales volume scales accordingly.
Shopify is one of the most popular eCommerce platforms in the world. So it should come as no surprise that it is investing in AI tools. One of its most helpful is Shopify Magic, a tool built into the platform that can generate high-quality, SEO-friendly product descriptions for your items, saving you time and boosting sales.
Namogoo helps ecommerce store owners identify lost revenue opportunities. You can increase sales and improve customer relations by smoothing customer journeys and removing any sticky points. By focusing on optimizing the user experience with AI, it eliminates the need to run countless A/B tests on your website.
Clerk.io personalizes eCommerce stores to improve customer engagement. Its real-time indexing allows it to keep track of what customers are searching for and is able to understand the intent behind an online shopper’s interactions. It can help you grow your sales across all platforms, from your store to social media.
PriSync is a pricing analysis tool that helps ecommerce store owners to find their rivals’ pricing, strategies, and profit margins. With the economy the way it is, consumers tend to opt for the cheapest price, even if they only save fractions of a dollar; using PriSync helps ensure you are the most affordable without slashing prices too far.
ViSenze uses AI to improve product discoverability by making intelligent suggestions based on the content customers are looking at. Its visual searches are faster than text search, and it offers contextual product recommendations, customer insights, and contextual advertising. It’s easy to set up and promises results in just two weeks.
Liveperson is an AI tool that bridges the gap between your business and your customers — using natural language processing to improve customer interactions. Liveperson is designed to identify and avoid human bias and continually improves, with billions of conversations analyzed and integrated into the cloud-based infrastructure every month.
Blueshift is an AI-powered eCommerce tool that provides optimized UX across the customer journey. It helps brands optimize paid media and offers personalized product and content recommendations and browser push notifications. Best of all, it does it across multiple engagement points, tying your whole marketing approach together.
By embracing the cutting-edge tools available on the market right now, you can easily optimize your eCommerce store and marketing approach to better engage with your customers.
From adjusting pricing to match the market, providing more natural means of product discovery, and personalizing marketing, AI promises better user experiences and greater profits too!
Featured image by Nataliya Vaitkevich.
Simon Sterne is a staff writer at WebdesignerDepot. He’s interested in technology, WordPress, and all things UX. In his spare time he enjoys photography.